Autism Society of Northern Ohio: In Person Networking

Today I spoke with Linell Weinberg, director of the Austism Society of Northwest Ohio.  We met at ASNO's Toledo office.  We had a great talk about the organization's goals and what we can do to make the most of the Adwords campaign.

The main thing I took away from the meeting is that the ultimate call to action should be to get in touch with ASNO over the phone or in person.  The internet has a lot of undocumented treatments and techniques for dealing with autism.  Each child or individual should be treated based on his or her specific symptoms and behavior.  This makes it hard to have people look up information within a database.

Visitors to ASNO's web page can find information and upcoming events.  The most help can be given by actually speaking with with someone at ASNO.  This is where parents can be directed to services to help their child.

Within the coming weeks, I am going to be creating Adgroups, based on these services.  Some of these Adgroups may have related keywords, that people are using Google to search for.  Other Adgroups, may be better exposed by being listed on a landing page.

ASNO's main goal is to connect people with the resources, services, and information they need.  Helping people find the resources and then connecting with the ASNO office will be the main goal in the upcoming weeks.