With Adobe and Apple fighting over the future of flash on the internet, I couldn't stop myself from clicking on it. I was directed to a landing page featuring another "I heart NY" style banner:
The landing page did not mention Apple once. Instead, it gave Adobe's pitch for Flash:
At Adobe, we believe that the open flow of creativity, ideas, and information should be limited only by the imagination. Innovation thrives when people are free to choose the technologies that enable them to openly express themselves and access information where and when they want. Everyone loses when technological barriers impede the exchange of ideas.Not until you click on a letter from Adobe's founders is Apple referenced:
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.I am not siding with Apple, nor Adobe on this issue. I'll let people smarter than myself decide the future of video on the web. It does however, seem misleading for a banner to read "Adobe loves Apple" and then directs you to Adobe's argument for why Apple is the bad guy.
You could call the ad a success. It got me to click. I more than I would have if the ad said "Our argument for Flash." But I liken it to a misleading banner ad you may find on a non-reputable site. Not from a leading company on NYTimes.com.
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