LA2M: The Center of Your Social Media Universe

Marisa Smith, president of The Whole Brain Group, spoke at today's LA2M event.  She presented some great points on how to use social media in connection with your business' blog or webpage.  There was not a lot of new information for those who are familiar with integrating social media.  Her concepts on how to maximize your time and results could prove vital to your social media presence.

Establish expertise; read things for people.  You can do the work for others and filter out the most necessary blog posts and articles on a topic.  This can establish yourself as an expert to your followers.

Manage your time!  Schedule and document your time spend on social media for your business.  Use plug-ins and integration tools to increase efficiency.  Then, stick to it!

Fresh content out... Fresh prospects in...  Then, have a clear call to action for these new visitors.

Blog is the center of the Universe.  Have your blog be the place people will end up after clicking on a Facebook/Twitter/etc link.

Don't over integrate.  Your blog posts should be sent out to other services.  Do you really want all of your tweets showing up on your blog?

Check out the LA2M webpage for a podcast of the talk.