Equal parts data, marketing, advertising, economics. Splash of pop-culture. Shake.

Tuesday, May 25, 2010

Starting broad match modifiers

About the broad match modifier (Google)

The Autism Society of Northwest Ohio has been included in a limited beta of Google's new Adwords targeting feature. Broad match modifiers have, "greater reach than phrase match, and more control than broad match." I'll be experimenting with this new feature in between studying for the Adwords Certification Exam.