United Way of Toledo: In Person Networking

I met with Sarah Gill, Director of Marketing and Communications at the United Way of Greater Toledo yesterday.  We toured the new office, which they moved into this past October.  Its a beautiful new space.  The main floor holds their 2-1-1 call center.  People can speak to an operator that can help them connect with services in the area.

I showed Sarah the Adwords interface and what the campaign was currently focused on.  She showed me the main areas of they web page.  We then talked about the organizations goals.

From talking with her I feel I understand what Adgroups and conversions would best help the United Way.  It was extremely helpful meeting with her and everyone else at the office.