I will not check Facebook while writing this case study.

A marketing student's worst nightmare before presenting a case study.

Just wanted to throw out this clip from the classic movie, Summer School.  I know my fellow MKTG students are getting killed this week with group presentations, papers, case studies, and finals.  Keep fighting the good fight!

Happy Birthday Google Grants! (and thank you)

Around three years ago I started learning search engine marketing by managing AdWords campaigns for non-profits.  Eastern Michigan University's search marketing program has a wonderful relationship with Google.  Each semester several NPO's campaigns are run by students.  They learn to develop PPC campaigns, optimize landing pages, reporting, and analytics.  Visit EMU's Search, Social, Mobile page on Facebook for more information.