Equal parts data, marketing, advertising, economics. Splash of pop-culture. Shake.

Sunday, April 3, 2011

Happy Birthday Google Grants! (and thank you)


Around three years ago I started learning search engine marketing by managing AdWords campaigns for non-profits.  Eastern Michigan University's search marketing program has a wonderful relationship with Google.  Each semester several NPO's campaigns are run by students.  They learn to develop PPC campaigns, optimize landing pages, reporting, and analytics.  Visit EMU's Search, Social, Mobile page on Facebook for more information.